SOLUTION · MARCH, 2025

DESCRIPTION
We engineered a next-generation UX simulation testbed for Hyundai UX Studio, fusing real-time hardware with a fully virtual digital twin world built in Unreal Engine.
The system uses CAN bus communication to collect data from physical UX simulators and syncs it with Unreal's environment to drive a 16K real-time visualization pipeline. The high-fidelity setup enabled iterative testing and validation of various IVI clusters in hyper-real conditions.
What started as a prototype became an operational sandbox for UX design experimentation — industrial data, interaction design and cinematic-grade rendering meeting in one place. A new benchmark for automotive HMI research where design meets data and immersion meets precision.
CLIENT
Hyundai UX Studio
PROJECT DATE
March, 2025
CATEGORY
SOLUTION


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